Established in 2005 in Copenhagen, Aiayu is a brand built on the philosophy that true luxury lies in simplicity, transparency, and the origin of materials. The name itself is the Aymara word for "soul," reflecting a deep-seated commitment to ethical production and sustainable practices. By sourcing the finest natural fibres from around the globe (including llama wool from the Bolivian highlands and organic cotton from India) Aiayu creates pieces that are intended to be cherished for a lifetime.