‘Aiayu’ meaning soul in the native tongue of Bolivia, began in 2004 with an idea to produce sustainable knitwear. Designed in Denmark, they produce clothing, accessories and homewares at their origin in Bolivia, India & Nepal.
Rooted in quality and craftsmanship, Aiayu offers designs for everyday purpose, with sustainability in mind. Their clothing and knitwear is seen in neutral tones, with simple designs. Aiayu believe that ‘the best products are made at their origin where the expertise to handle them is the greatest’.